Amsterdam UX Camp


Amsterdam UX Camp is a one-day BarCamp. At the camp, you can share your knowledge and passion about User Experience and related disciplines. The camp is an open participatory event where content is generated by attendees. Contribution is key: whether it’s sharing your knowledge in the form of a presentation, facilitating a workshop, starting a discussion, or volunteering.

Generating excitement for the event
The exciting part about this project was to redesign the whole site from scratch. I decided early on that it was important that the design help generate excitement within the community.

A completely open brief proposed a fun challenged – how to present the information in a fun, exciting and clear way.



Creative Process

In keeping with the theme of playfulness and UX Design, I explored existing combinations of shapes. Even though most of my visual research were quite pastel, pink or child friendly colours, I opted for a more striking and sophisticated colour combination. 

Blog post

Designing a visual identity
To make the event unique and recognisable, we created a visual identity. This consisted of playful colours, patterns, strong type and complimentary toned photography. Combined, these elements helped to communicate the excitement, play and fun of the event.

It was important that the visual elements evoke playfulness and life – while still not overshadowing the content and calls to actions. We developed a set of rustic playful shapes, complemented with a strong colour palette.

The focus pre-event was to encourage tickets sales through visual design. Because of this, I gave clear thought and structure as to where to position call to actions such as ticket purchase.

Full screen footer overlay – see transition in action